Adwords
I’ve been using the free SEO Book Keyword Tool to research my keywords lately, and I’ve found it to be pretty powerful.
The keyword tool provides a rough count of suggested daily search volumes by market for Google, Yahoo, and MSN, and it links the search volumes to the related global search results.
It also provides links [...]
Continue reading about A Robust Free SEO Keyword Research Tool
One of the biggest mistakes Google AdWords advertisers make is to use the same landing page for all keywords in a campaign or ad group.
Don’t do it. It’s a recipe for disaster.
Here’s what will happen:
The keywords in your ads won’t match the keywords in your landing page.
Google will give your ads a low quality score [...]
Continue reading about Make Your Landing Page Relevant to Your Keywords
If you read Google’s “Landing Page and Site Quality Guidelines” carefully, you’ll find this paragraph that tells you everything you need to do succeed with Adwords:
“Furthermore, following our site guidelines will help improve your landing page quality score. As a component of your keywords’ overall Quality Scores, a high landing page quality score can affect [...]
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