Are You Able to Measure ROI with Social Media?

As I get more involved with Web.20, Social Media, Social Marketing, or whatever the buzzwords are today, and see how much time it takes out of a day, I’m starting to wonder how I will even know if I’m getting a good return on my investment (ROI).

There are only so many hours in a day, and I’m already stretched thin trying to get everything done.

I find that it’s difficult for me to quantify the results of spending time on Twitter or Facebook, or any of the many other social networking sites. What’s the right amount of time to spend doing this every day? I just don’t know.

Maybe I just don’t yet understand the value of all the interaction. I’m thinking this is truly a long-term commitment, and the true value won’t be apparent for some time.

Having been involved in customer relationship management in corporations for many years, I understand how important it is to stay in touch with customers and listen to and meet their needs.

I want to do that online too. I’ll keep at it, and keep you posted on my progress.

Have you been able to prove your own ROI with Social Media?

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4 Comments

Trade Show Guru (7 comments.)  on November 20th, 2008

hi Joan,
I see you’re giving Twitter a second chance. As to this post, I’ll be curious to see if you can determine a “ROI” on social marketing. As you point out, it can eat up a LOT of time. I don’t have the time to learn about it yet, but would be more motivated to make the time if someone could prove its value.
~ Steve, the “on the fence about social marketing” trade show guru :)
Trade Show Guru’s last blog post..Unused Gift Cards and Stores Going Out of Business

witchypoo (2 comments.)  on November 20th, 2008

When I submit a post URL to Twitter, about one in 25 of my followers will click on it.

witchypoo’s last blog post..Meat Juice it’s the new red

Dennis Edell (7 comments.)  on November 22nd, 2008

I’d say twitter would be the easiest to check, as usually there is an immediate response of some kind.

Dennis Edell’s last blog post..2 NEW BLOGS Unveiled! FINALLY!!

Branson Computer Repair (5 comments.)  on November 25th, 2008

I spend hours it seems like everyday on the socila networking sites..And honestly, it doesn’t seem to be paying off in the slightest. I’ve pretty much decided to stop wasting my time and focus my efforts elsewhere.

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