There’s loads of information out there about how to make money through email marketing, but I find that the gurus often forget to talk about the basics of creating an actual email message.
I can’t tell you how many messages I get from Internet marketers that are difficult to read, have a lot of typos and links that don’t work, and seem to be yelling.
Don’t make those mistakes. There are some basic steps you can take to make sure your
email messages always look professional.
- Always wrap your lines at 65 characters or less ─ you can easily set this up by using NoteTab Light, a free text and html editor. By limiting your lines to just 65 characters, your emails will be easier to read and more appealing to your reader. You’ll also avoid having your content all chopped up by email clients that automatically enforce line-wrapping at 65 characters.
- Use all caps very sparingly ─ readers are turned off by “screaming” copy. You can use some words in all caps, but don’t go overboard. Hold back on the exclamation point and other punctuation too. You don’t want your email to look like spam.
- Check your email for spelling and grammar mistakes ─ If you want people to buy from you, take the time to make sure that your messages don’t look like ransom notes.
- Check the links in your message ─ It’s so irritating to click on links that don’t work. Your subscribers might not give you another chance. So get it right the first time.
Email marketing is a huge topic, with a lot of layers – but you need to get the basics right before you even think about tackling the more complicated aspects.
If you’re in the market for really professional email messages, take a look at Autoresponder Magic. It can give your campaigns a huge head start.
