Joan Yankowitz on November 21st, 2008

I’ve really been trying to get a handle on social media; how it’s used, who’s using it, where it’s going, and what it means to me as an Internet Marketer.
I just came across a recent social media study, conducted by Josh Bernoff, a top technology analyst for Forrester Research, that digs into the data and [...]

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Joan Yankowitz on November 20th, 2008

As I get more involved with Web.20, Social Media, Social Marketing, or whatever the buzzwords are today, and see how much time it takes out of a day, I’m starting to wonder how I will even know if I’m getting a good return on my investment (ROI).
There are only so many hours in a day, [...]

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Joan Yankowitz on November 17th, 2008

I find it interesting that social networking sites are so popular now. It seems to me that people just naturally crave interaction with other people. And I think that Twitter has seen explosive growth because it’s so easy to use, and you can post your thoughts in just 140 characters. It’s micro-blogging at its best.
Regular [...]

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