HubSpot.com ran a terrific free webinar the other day showing how to use Twitter for marketing and pr.  I’ve summarized the main points below.

Build Your Network

• Decide whether you want to market yourself or your company.
• Personalize your account by setting up your profile
• Find friends to follow through your email contacts
• Use Twitter Grader to find top Twitter users to follow
• Follow thought-leaders and the people thought-leaders follow (you can always un-follow them)
• Get involved in networks where very thoughtful conversations are happening
• Type in your business keywords in Twitter Search and get involved in conversations already happening

Engage With Your Community

• Jump into the conversation – remember that it’s a discussion, not a broadcast tool
• Follow people who follow you
• Publish helpful content – give people a reason to follow you
• Use Twitter for events
• Take online relationships to an offline “Tweetup”
• Don’t “tweet” your intimate personal information. Be discreet 

Track and Analyze

• Use  Twitter Grader to measure your Twitter account’s influence
• Measure your ongoing sales activity

Use Tools

• Set up your blog feed to automatically send posts to Twitter

And that’s just a summary. There’s a lot more. You can watch the entire webinar at HubSpot.com.  I learned a lot from the webinar. Don’t miss it! Get started with Twitter today!

P.S. Don’t forget to follow me on Twitter at http://twitter.com/jbshort

Happy tweeting!