Don’t do it. It’s a recipe for disaster.

Here’s what will happen:

• The keywords in your ads won’t match the keywords in your landing page.
• Google will give your ads a low quality score because the keywor
• Ads aren’t relevant to the landing page.
• Google won’t show your ads on those keywords.
• To get your ads shown, you’ll have to keep increasing your bids
• If searchers click through your ads to your landing page, they probably won’t buy, because the content on your page really isn’t what they were looking for.
• You’ll go broke really fast.

Here’s what you should do:

• Spend the time necessary to separate your keywords into small groups.
• Set up each small group as its own ad group in your campaign.
• Create a landing page for each ad group, using the keywords in the group.Send traffic from each ad group to the corresponding landing page.
• Your quality scores will dramatically improve, your bids will decrease, and your sales will increase.

Google AdWords is an incredibly powerful advertising vehicle. But its ease of use is deceptive. You really have to know what you’re doing, or you can quickly spend a lot of money and have little to show for it.

Make sure you understand what you’re doing before you plunge in.  You can get a lot of help from Perry Marshall’s The Definitive Guide to Google AdWords course.  Perry’s been the true Adwords guru for years, and he can help you make AdWords really work for you. 

“Furthermore, following our site guidelines will help improve your landing page quality score. As a component of your keywords’ overall Quality Scores, a high landing page quality score can affect your AdWords account in three ways:

-Decrease your keywords’ cost-per-clicks (CPCs)

-Increase the position of your keyword-targeted ads on the content network

-Improve the chances that your placement-targeted ads will win a position on your targeted placements”

Basically, what Google wants are good quality landing pages. It’s that simple. And good quality to Google means that:

-the pages are relevant to the keywords in your ads

-you have original content in your pages

-the pages enable your visitors to know who you are

-your pages are easily navigable

Google penalizes “opt-in” or “squeeze pages” that are thrown up just to build marketing lists, or pre-sell affiliate pages.

They hit those pages hard with the “Google Slap” (forcing high bids) and the advertisers end up spending more money for less exposure and profit.

Why does Google do this? It’s really simple.

Google knows that its AdWords product is only viable if people believe they will be sent to a relevant site that provides them with the information they’re looking for when they click on an ad. They want the landing pages to have content that’s useful to the visitor.

So here’s how to design your landing pages to avoid the “Google Slap.”

-Make sure your landing pages have original content that’s not available on any other site. It means more -work, but there’s no way to get around it. If you’re an affiliate, don’t copy content from the advertiser’s site.

-Add the following additional pages to your site:

   -About Us ─ who you are and give them some business details.

   -Terms and Conditions  ─ anything they need to know about doing business with you.

   -Privacy Policy ─ what you will do with any information they give you.

   -Contact ─ how to reach you.

-Make sure any ads on your pages are easily identifiable.

-Don’t make your visitors register to get access to your pages.

-Make sure your pages load quickly.

-Don’t use popups or flash if you don’t absolutely need them.

If you follow their guidelines, you will avoid the “Google Slap,” and you’ll spend less money, your ads will rank higher, and you’ll make more sales.

And isn’t that the name of the game?.

If you need more help, you might want to get Perry Marshall’s The Definitive Guide to Google AdWords course.  Perry knows what he’s talking about ─ he’s the indisputable King of Adwords.

It would be wonderful if it really worked that way. But the truth is, advertising on Google AdWords is whole lot more complicated than that. And it can be a very expensive proposition – more expensive than most people realize.

If you’re thinking about taking the plunge and spending your hard-earned money on Google AdWords advertising, you’ll want to make sure take these five steps:

1. Research Your Keywords, Competition, and CPC – It used to be easy to find keywords with low competition and cost-per-click (CPC). But those days are mostly gone; you might be able to find those keywords, but it’s not easy. Use Google’s keyword finder tool to do your research. Google now gives you actual search numbers, so that will give you a head start. Then you can check the CPC with their Traffic Estimator. You just plug in your bid and they’ll estimate your ad’s position. This is only an estimate, though, and a lot will depend on your quality score. So use this information with a grain of salt. But I guarantee that you will waste a lot of money if you don’t do this research at all.
2. Make Your Landing Page Relevant to Your Keywords – You can find the best keywords for your niche, but if your landing page doesn’t contain them, or is focused on other keywords or topics, Google will reduce your quality score and force you to increase your bids for those keywords. That’s bad enough. But you’ll have another problem too. If customers click through from those keywords and find that the landing page doesn’t meet their needs, they won’t buy your product. So now you’ve spent a lot of money for absolutely nothing.
3. Set Up Separate Themed Ad Groups – Many people set up a campaign, then take all of their keywords and put them into one ad group and run the same ad for all the keywords. There are a number of problems with this method. First, there’s no way to place all your keywords in the ad you run, and if you don’t have the keyword in the ad, you’re quality score will go down, and you’ll end up paying more to stay in a high position. Next, even if you increase your bid, you might get more impressions, but you’ll probably get fewer clicks. Customers won’t click on your ad unless it’s offering what they’re looking for. Finally, this will all become a vicious circle, as you keep increasing your costs and get fewer and fewer clicks and sales.
4. Track The Profitability of Your AdWords Campaign – An AdWords campaign is no different from any other advertising campaign. You have to carefully track the cost-per-click and profitability results often. If you just let the campaign run without tracking, you’ll end up spending a lot more than you anticipated. Make sure your daily spending limit is within your budget too.
5. Stop an Unprofitable AdWords Campaign – Chasing your losses is a losing proposition. It’s tempting to believe your campaign is eventually going to be profitable. If you’ve given it a good shot, and it’s still not profitable, give up. It won’t get any better, and you’ll just end up pouring more and more money down the drain.

Now you know what to avoid when you’re advertising on Google AdWords and what steps to take to conduct a profitable campaign. You can make money advertising on AdWords…or you can lose a bundle.

You can easily shorten the AdWords learning curve with The Definitive Guide to Google AdWords, by Perry Marshall. He’s the king of AdWords…truly.