Make Your Landing Page Relevant to Your Keywords

One of the biggest mistakes Google AdWords advertisers make is to use the same landing page for all keywords in a campaign or ad group.

Don’t do it. It’s a recipe for disaster.

Here’s what will happen:

• The keywords in your ads won’t match the keywords in your landing page.
• Google will give your ads a low quality score because the keywor
• Ads aren’t relevant to the landing page.
• Google won’t show your ads on those keywords.
• To get your ads shown, you’ll have to keep increasing your bids
• If searchers click through your ads to your landing page, they probably won’t buy, because the content on your page really isn’t what they were looking for.
• You’ll go broke really fast.

Here’s what you should do:

• Spend the time necessary to separate your keywords into small groups.
• Set up each small group as its own ad group in your campaign.
• Create a landing page for each ad group, using the keywords in the group.Send traffic from each ad group to the corresponding landing page.
• Your quality scores will dramatically improve, your bids will decrease, and your sales will increase.

Google AdWords is an incredibly powerful advertising vehicle. But its ease of use is deceptive. You really have to know what you’re doing, or you can quickly spend a lot of money and have little to show for it.

Make sure you understand what you’re doing before you plunge in.  You can get a lot of help from Perry Marshall’s The Definitive Guide to Google AdWords course.  Perry’s been the true Adwords guru for years, and he can help you make AdWords really work for you. 

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